The new age of cross-platform mobile app development

The first thing to focus is the platform to use while developing the mobile application. But due to the advancements, you can use the right tools to develop the app for only once and it can be run on every platform.

You might have heard of the cross-platform development tools before 2-3 years ago, but it didn’t make it up to the mark. It was said that instead of hiring different developers to build the same app on the different platforms, company should hire one developer who can write the code for multiple mobile platforms.

But to think, it is easy and to implement it is quite difficult. For doing this, developers faced compatibility problems, security issues, errors and more. These issues made cross-platform mobile app development much difficult as multiple native platform-specific versions and lack of quality standards is always the top issue.

In recent times, cross-platform mobile app development have completely changed its look and feel. Hopefully, the latest generation tools would be able to deliver that wanted result that has been made for so many years.

The Rise and fall of HTML5

Before some years, not so long back, HTML5 made it irrelevant regarding the platform of native vs. cross-platform mobile app development. For instance: Mobile web app developed in HTML5 and beautifying it with a native app created on hybrid mobile apps. Don’t you think it’s the best solution? This optimized solution would leverage the developers to build the mobile apps that target all platforms.

Initially, Facebook developed the hybrid mobile application using HTML5 to create its version compatible on all platforms. But, this changed in 2012 when Facebook threw a stone on the hybrid app approach. Then it was declared in the news that its new iOS version was coded in a native application as it was falling short.

Later, the developers realized that HTML5 lacked in providing the better performance or access to the platform-unique features that native app does.

The fall and Rise of Cross-Platform Tools

Traditionally, with the use of cross-platform framework instead of developing the native apps was a quite cool decision to compromise and to settle for “not quite” what could be achieved with a native app. Now, with the availability of the latest generation tools, there are fewer chances of doing compromise. Before some period of time, challenges were faced in UI and UX of Android and iOS. But, today with this tool you can tailor the UI of the apps to support all the platforms ensuring that, the platform must follow the Google’s standards.

The same concerns were found in the Xamarin during the evolution when generating the code that functionality was identical to the natively developed application. The Xamarin’s framework are used in developing the application and are deployed on many devices. Additional tools offer quick facilities that helps the developers to create the mobile apps that tailor the needs of the users.

Other advantages of these tools are

A common language: The talk about of HTML5 totally nullifies, when you develop the application in a native app in a common language with the superior performance which developers are aware of and is easy to understand. It is because, this app are built with some standards, where app behaves in the same way as the user wants. These apps are compiled for native performance on the Microsoft platform for the rapid development to create the newer and reliable code.

A development team: Native app development would need 5 development team to develop the application on 5 different platforms, but on the contrary, cross-platform app development would need only 1 development team to develop the application on a variety of platforms. This means cross-platform apps can be developed and launched much faster compare to native one and also the quality is never an issue. After all, “one is ready, all are ready”- The concept of cross development app.

Reduced Cost: When it comes to the cost, the cross-platform tools charges much low than native platforms. Only one team with sufficient knowledge can manage the scenario of cross-platform so maintenance cost is quite low. Moreover, cross-platform development tools offer the great support of the web, which is not available for the native app developers.

Do you really need cross-platform?

You must always remember that cross platform tools are not always necessary. Apps in which much graphics are involved need a very high performance, great user experience and interfaces, targeting a single platform doesn’t require cross-platform solutions. Native apps are always a choice. When choosing a cross-platform mobile app development, you must know which platforms you would target and what the stages of development are for different mobile platforms. Before choosing the right path, research regarding the different platforms and which is the best approach for your development because what is right today many become obsolete tomorrow.

Phone Gap Mobile application development – Advantages and Disadvantages

These days, PhoneGap is quite in buzz for the development of Mobile application. It is used for the cross-platform development to be developed in a most effective manner. The single code base platform can be used to create the multiple versions of the app.



  • Single Code Base means apps can be developed on android and iOS
  • Though you have developed your app in the Phone Gap, it can be distributed on Play Store and Appstore platform.
  • With PhoneGap, it becomes much easy to do rapid testing and deployment of the app
  • To save time, efforts, money hybrid app can be developed by using the platform for phone gap.
  • If there is very less time to go to market, PhoneGap technology can be used.
  • This is very useful for novice developers as no additional skills are required.
  • Now it’s possible to tape into the hardware of devices such as camera, geo-location, accelerometer and various others
  • Hybrid app will prove to be the best if the app is going to be extension of the existing app
  • It is the best technology to launch a minimum viable product to rapidly figure out to know, how the market reaches on the certain apps.
  • Those technologies which do not have high and heavy usage and native feature of an OS. Hence PhoneGap serves to be the best support.


Apps that are developed with the tool like PhoneGap is often said to be delivered with poor performance. This PhoneGap technology is not recommended for gaming application. Instead, native app technology is the better choice.

Lack of UI widgets

Phone Gap is not yet developed much and hence it has not got sufficient amount of UI widgets. And, because of this reason the development takes more time than usual. It happens many times, Phone Gap developer’s tries hard in polishing the app like native to give the better look and feel. If you wish to develop the graphically rich application then, PhoneGap is the best choice.

No complete support for the features of an OS

Though PhoneGap has got the extended support of the hardware feature, but still there is some important hardware missing, which cannot be interacted by using the PhoneGap Mobile app development technologies.

Other Disadvantages

  • It might often happen that, PhoneGap based apps become inefficient while working with native apps
  • If you wish to achieve the look and feel of the native app in your phone gap application, you would need 3rd party frameworks which may differ from each other in terms of quality
  • Though technology has a huge support of the community but still, there is always the lack of professional support and because of this, many issues remain unsolved.

Big Data is the ultimate key for Mobile App Marketing

Big Data analytics is the process of doing an analysis of the high volume of data i.e. called Big Data. It uses advanced analytics techniques against the large data sets that include a wide range of data such as, structured/unstructured data, different sizes of data ranging from terabytes to zeta bytes and more. It has given a brand new direction for marketing of the mobile app by developing the cool strategies and hiking the potential reach of the mobile apps and ensuring that it remains so with the user retention strategies.

Mobile app marketing is much booming in the current ecosystem of mobile analytics. Prisma App, which everybody is aware of is highly popular these days and has highly become famous in terms of mobile app development and mobile app marketing. According to the research, the statistics shows that Big Data is highly responsible for the mobile app marketing and providing the perfect boost of app marketing.


Mobile application and game development, cross platform app and wearable device app development, open source development are some of the services that company offers. And now with the Big Data Analytics, your company can get the help with the cost, better decision making and more. It also guides you in product launching according to the choice of the customer and it also ensures their efforts for marketing reaches to the target audience.

The success of the marketing depends on the downloads, review and user experience. It is true, “Downloads are directly proportional to the revenue” For instance Prismetric and Pokémon Go app which has got so much of buzz today is all due to strategic app marketing. You can engage more and more user by pre-launching strategy, messaging and also by following the standards of app store optimization.

Now, the whole scenario is, how big data helps to simulate the whole process of the mobile app market. Big Data defines some important hidden correlations, current trends in the market, customer’s opinion, feedback and liking and disliking. And with this data, many effective marketing planning and strategies can be carried out. It helps you in generating high-cost revenue, guides you in providing better operational efficiency and services to the customers. Moreover, you can always take many advantages in the highly competitive market. These prove to be the perfect tools for the effective mobile app marketing.

There is no doubt that, Big Data Analytics is comprehensive marketing solution for the multiple platforms. With Big Data, you can get your required report and analysis with every small detail. Data of Big Data comes from various sources and helps the professional like you to analyze the large volume of the data.

For the decision making in the professional companies, entrepreneurs take the help of the big data statistical analysis and data mining tools to get the required result. For the high visibility of the new app in the competitive market, implementing the effective marketing strategy and analyzing the trends of the market is the must. And this is why the Big Data is leveraging the most in the mobile ecosystem. It also involves the dealing with the mammoth data as the mobile application industry is one of the highest revenue growing industry. Hence large industries always have to deal with the large data or big data. Therefore big data is always up with the accurate marketing planning and offering the optimized solution.

App Marketing also involves Social Media Marketing. Its insights give you the accurate information, decision planning, precise solution to the difficult problems which increase the chance of growth and opportunities. Thus, Big Data analytics is the ultimate tool for mobile app marketing.

4 ways IOT will impact your mobile app development process

Mobile apps, IOT, Cell-phones go hand in hand and combining these three would be a better long go. With these new innovation every day in the technology era, mobile phones have become the life line for the people. Mobiles and applications are adding fuel in the market by connecting with every other physical device with the internet and this is why IOT is so called – internet of things. You are able to stay connected with every object just due to these apps and internet. For instance, Fit Bit belts helps us to take care of our health by exercise counts. You can see how, internet connected with physical objects have ease our lives. Due to its much hype in the market, mobile developers are also paying attention on IOT for adding such supports in their apps. With the mobile platforms, apps and internet concept of IOT can be realized in a practical manner. As IOT is so much pulled up in the market, there are some changes in mobile app development process. Below are some of the questions, every mobile developers must think off when doing the ground-work of IOT.


  • How to begin with?

Technologies are growing and thus IOT is no way back. Today developers are always in the search of good approaches regarding, how to initiate the IOT and streamline its process. As we all have heard that, “old is gold”: Developers must seek for the traditional approach. Instead of focusing on the features of application, they need to research on what target device can do. Developers also need to take care about the interfaces, functions and features of the device regarding what they are trying to integrate with app. Entire Internet of thing is the object, and so developers should know that, they need to learn about the object first and later initiate to begin an app.

Before the start of code, developers must know the route to connect the devices. They should focus on, how their application would connect with the object or internet. Though today, apps are enrooted with blue tooth, Wi-Fi and more but this scenario would be different when it comes to IOT. Apps must be designed in such a ways that it should independently connect two devices. Every objects to apps must have different obligations and this is the best and unique approach developers should make a note.

  • How to tier up the IOT?

Some developers are yet to aware that, there are always different tiers in software development process. Developers must know before initiating the project that, for iot applications, some of the end-tiers are different. There will be the need of extra tenacious work for analytic and end-user tiers as we move forward in the future technologies. Yet, tool for handling such software integrations are not available. Hence developers, must think in the direction of developing new programing language or new tool to make sure that process is automated, streamlined and things are corelately working with each other.

  • How Open Source Development would work?

With more and more development, processes are getting complex though, it ease out work. In such situations, companies should think about resources that is readily available in the market. Probably it is benefited to the novice developers as they can get more and more programs from the open source so that it becomes easy to develop an app and more time can be saved. Microsoft is one such company who recently initiated the open source development to simplify the task of mobile app development. IOT is very near to affect our daily lives, once the apps starts with the logics and concept of IOT, it would get very common in near future.


With the upcoming future, today’s innovation make us believe that IOT would surely change our life-style. It is going to change most of the things about mobile development process. Till 2025, IOT is expected to be very common to make everyone’s lives easier and fast-going. But today, IOT must be built from the base to see the better future at the end of the decade.

Google launches Android certification program for better mobile app development

As a stimulus to Government of India’s Skill India initiate, Google launched an “Android Skilling Certification” program for the Android Mobile App developers with the sole goal to train 2 million+ developers. This initiative is started to make the country a global hub for high-quality mobile app developers.

There are nearly 4 million developers in India, and with this course, India will be recognized as the largest developer hub by 2018. India is shaping its curve with the amazing internet experience with billions of users who were, are and will be using the mobile platform.

Android Fundamental program which will be conducted by instructors, to provide in-person training to the students in the Universities. This will be available in public as well as private universities and also in National Skill Development Corporation of India. This program will not charge any additional fee on NPTEL as a part of “Mobile Computing” and will be available in the calendar of this year.

Android is in the high competition with iOS in terms of the mobile operating system but to the note, Apple is also in the plan to start such campaign to develop the apps for iOS. Android has developed the full fledge course to educate the young Indians and the company has made sure that the curriculum will be easily accessible to the students. One of the employees of Android – Sengupta added that long before they wished to contribute in Skill India and always wished in making India a global leader in the ecosystem of mobile app development.

Apart from this campaign, Google also launched its globally recognized “Associate Android certification” exam for the developers to get the entry-level job as an Android developer. After the completion of training, mobile developers can log on to Google Developer’s website and take this exam which is worth INR 1000, which is equivalent to approx. US $15!

Fundamental practical’s for the Android developers will be open sourced totally at free of cost.

Pitfalls of Mobile Application Development – How to avoid them?

Mobile Application Development is always a risky work as the demands keep on changing in the short intervals. What is cool today might not be good tomorrow. And because of this upgradations, mobile application developers worry much regarding the choice of OS and designing. But, with so much of advancements since few years, IT community has also realized that, can bring high amount of profit and ofcourse keeping in mind about productivity. Mobile app has also increased brand awareness, communication and engagement with the customers.


But all these above mentioned fascinated benefits crashes, if there is any quality issues and enterprise owners build the apps just for the sake of developing. Testing phase should also be taken care of as it directly affects the performance and success of the apps. Check out some of the handy best practices to follow and pitfalls to avoid for the mobile application development.

  1. Choose the right operating system: Selecting the right operating system is must before developing the app. Though choosing the operating system depends on many factors but the foremost thing you should keep in the mind is that, to which consumers you are catering the app. If you are a novice developer and want to go for the open source than, Google’s Android is the best go. Your app would be surely popular on the android platform as, it has the highest market share and majority of the apps are freely available. If you wish to generate more income, than Apple’s iOS is the best platform for you as many of the apps on Appstore offers paid service. The giant search engine Google helps the android apps to get more dominance but as android is the open source platform it is, not safe in terms of security and comparing the security in iOS as it is their primary concern. If you are developing the app for the first time, than iOS is better approach due to device compatibility of only iPad and iPhone. For Android, you need to keep check on designs for a lot more devices and compatibly issues would surely arise if you developing for the first time. And if you are developing the app by seeing the economy of the country, than Android is the go.

  1. Focusing only on functionality: Sometimes developers do think that, only functionality is important in the app dismaying the design, content and quality. According to the new research, top apps on Appstore have less rankings due to performance and quality issues. In developing the app, functionality does matter but quality, performance and design are equivalent. Bounce rate would be the highest if your design is lacking the look and feel. Design is the thing that always sooths the eyes. All the factors should be given equivalent important while developing the app.

  1. Do not neglect the responsive website: Today, almost all individuals rely on the mobile devices for the quicker go. And in these case, if you forget about your website making responsive than, you might suffer from the tremendous loss. Many customers prefer to do mobile interaction and hence mobile web has become mandatory. According to the research, app boost highest interactivity but there are chances that, it disables to view of proper content and hence your audience would not expand. To grow your target audience on the mobile device, make sure your content is responsive for all the mobile device so that more and more visitors can go through your app.

  1. Testing strategies: This is one of the important criteria when it comes to the mobile app development. Releasing the app globally before testing it, leads to the most dangerous phase. Your app might be running perfect but you can find the problems internally which leaves no stone unturned to crash the app and hence results into the negative review. You can avoid this pitfall by doing automated and load testing at regular intervals. And you can even identify the problems by using different devices. Release the app when it is tested 100% foolproof.

  1. Marketing of app: Marketing plays a vital role after the development of mobile application. Your app will be visible to the market, when propaganda is done according to the marketing strategies and category in which your app falls in. Marketing strategies would never work until it is listed in the proper categories of the app store and fully tested. Though marketing strategies are followed at a full fledge but, if your app is not released at the launched date than it is the worst go. Users would never come back to your app and end up with the negative feelings.

In conclusion, there are number of pitfalls in developing the perfect mobile application but if you take care and avoid traps than it is never, the difficult to develop the best mobile application. It is always advisable to consult a professional Mobile App Development Company or experts for achieving the desired results.


Google hasn’t formally made any declarations about what watch equipment will get the Android Wear 2.0 upgrade when it’s discharged in the not so distant future, yet it would appear that no less than a couple of the original watches will pass up a major opportunity. LG says it has no arrangements to overhaul the first LG G Watch, and now Motorola says it arrangements to drop support for the first Moto 360. Given Samsung’s lack of engagement in proceeding with new Android Wear equipment, the future doesn’t search blushing for the Samsung Gear Live, either. This news comes only two years after Android Wear and a large portion of these watches were initially presented.

The Moto 360’s equipment was constantly underpowered notwithstanding when it was fresh out of the plastic new, however the LG G Watch utilizes the same Qualcomm Snapdragon 400 SoC that numerous more current Wear watches have included. As is typically the case with Android telephones, your OEM’s ability to give upgrades to equipment it has officially sold you has more to do with whether you get redesigns than your real equipment does.

Numerous Android Wear overhauls, rendition 2.0 included, have included elements that require new equipment segments—support for Wi-Fi, inward speakers, LTE, and more has all been included subsequent to these first watches propelled, and just later watches have incorporated the fundamental equipment in any case. Those watches will keep on working for a long time to come, no doubt. However, the majority of the other programming upgrades, including the overhauled interface, security redesigns, and different changes, will avoid your wrist unless you pay for something new. On the off chance that that is the thing that you choose to do, ensure the watch’s producer has focused on redesigning its product first.

Hiring the services of a Software Developer in the United Kingdom is a good option

Bespoke or custom software is a software that is commissioned by a business or organization for a certain function. Since a business differs from one another, it could be impossible to find an off-the-shelf package that matches the exact requirements. Thus, commissioning a bespoke software may be the best bet.

Bespoke solutions need not be huge and complex, they could be simple tools that are built to match the requirements of an enterprise and could include web-based solutions, database, desktop apps, mobile applications or Microsoft Office add-ins. Bespoke development allows the client to determine what exact functionality is needed and how the system would look and perform.

These days, it is easy to avail of bespoke software development in UK. The software market in the country is gaining popularity all over the world. Software service vendors in the United Kingdom offer unparalleled and high quality solutions that meet different client requirements. Many customized software developers have worked with different organizations on a huge range of projects. The team of experts is very proficient in developing customized freeware packages. Each and every development project is approached with the professional flair and care, ensuring only the highest levels of intelligent functionality and project management.

The potential benefits of custom software development in UK are significant. It is good to find a software development company that has worked on complex bespoke CRM systems. There are UK vendors that provide complete end-to-end services and have built their reputation as dependable outsourcing partners for information technology departments and development agencies. They have years of experience developing and managing sizeable freeware apps and the ability to pull together expert teams as well.

The IT industry in the country continues to flourish and one could surely find a bespoke developer that provides cost-effective, robust bespoke software. Most take an agile approach to developing such solution. There are several steps in availing of the services of a custom-built freeware development provider in UK. First is the initial meeting, either in person, on the phone or online. This is where the parties could discuss the overall concerns, check out the bigger picture and really get the ideas flowing. Items like notes, current system, sketches could all be useful during this stage.

The initial proposal is a brief on the way the project would be structured. Usually, it provides guidelines for costs, timescales and often would have different options. This phase is ideal for doing changes and making certain this is the project that one wants. The design and development is when the members of the team will start to develop the bespoke solution. This process is collaborative and would probably require frequent contact to present options and clarify details. Once developed, the package is delivered for installing. The finished product should be bug-free and should work seamlessly.

Once the package is in use, there would naturally be ideas and feedback on how to enhance it. A well designed program should continually evolve to meet the changing requirements. Developers in UK hands over a source code for the project and make it an intellectual property and copyright of the client.

What a developer and user should expect from a mobile app development?

For those interested in mobile app development, they should remember that applications could be traps. Nevertheless, in the continuously increasing application friendly world where web-enabled devices and smart phones are necessary, a lot of businesses could reap plenty of revenues, acquire new awareness and reach new markets by joining the mobile bandwagon.

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With this, a business owner should never create an old application or just throw an application online and just wait for it to be found.  With mobile app development, you should have a plan for development and also make a plan for marketing. When somebody downloads your application, it should provide value or else you will be sure to receive negative feedback and comments. Simply put, mobile app is not for the faint hearted.

In order to maximize mobile app development, there are some things you should expect in the whole process, the features that work best for your business and the pitfalls that you should avoid.

Below are some of them:


Make sure you have deals and directions. Have a location-based discount feature since your customer must certainly check it at your location through your application in order to unlock special pricing. Moreover, make sure that you also have directions features so they could get your location wherever they may be.


Creating special promotions is one way of getting more sales. This is possible by creating an in-app system that provides rewards to people who use the application often enough. Consider offering them discounts, special deals and many more. This greatly helps increase loyalty and boost sales considerably.


Make certain that when you create an application that it could solve a problem and also serves a niche. People love using apps that serve a purpose like providing information, for entertainment, helps in productivity and many more. When you create an application, consider what you would want the app to do if you were the customer.


Mobile payment is going to be big and you have the chance to allow customers to pay with their smart phones ahead of your competition. Accepting mobile payments will show your customers that you are ahead of the others and innovative as well.


Strive to create an application that creates real community among your fan base. Let them meet each other virtually and build sturdier brand evangelists. This way, they will not only use your application but also spread the word regarding your business. Make sure to be social-media friendly.


Before you begin building an application, make certain you are not only summarizing your webpage but provide customers a sort of magical power to interact with your business with just a few taps.


Make your application share worthy. Keep in mind that an app is not very effective if there are only a handful of people using it. Make sure you build in features and benefits that encourage sharing. People have the tendency to share useful things so make sure your mobile app development solves a problem that the clients have.


Make sure that your application focuses on your audience’s needs. Consider what it could offer to customers and why would they want your application. Does your app give customers specials, coupons, discounts, exclusive opportunities and more? If you reward your audience, they will also reward your with their presence.


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