The Future Growth of Mobile Apps Development and The Current Market Trends

Nowadays, Android and iOS are the leading mobile operating systems and Google and Apple own the biggest mobile app stores.Mobile apps development definitely is going to stay and will continue to grow for years and years, benefiting thousands of people every day.


A lot of organizations try to make a great experience for their clientele. However, only a handful are willing to make the changes needed to deliver on the promise. Most in fact do not realize how bad the experience could be. The mobile application market continues to grow faster than a beanstalk. The industry is big and growing on a daily basis, without end in sight. As expected, the mobile developer population has boomed, and the amount of mobile applications has hit new heights. The income that’s generated by the mobile app industry in the world has skyrocketed. Hybrid monetization models, like in-app purchases and in-app ads are gaining popularity in the business world fast.

Consumers are evolving faster than businesses. These days, the mobile internet clearly has become a necessity for majority of users. Mobile app development services are getting more demand than ever. Despite the growth rate, still the mobile app market has a lot of room to grow.

The following are three trends that would transform the mobile apps people use.

1. From mobile channel enabling to perfecting Omni-channel. With the widespread of digital interfaces, form web and mobile to wearables, kiosks and chatbots, it is getting clear that organizations should learn how to interact with the users across the touch points. The user experience is split across channels is a chance. Every touch point could be exploited for its specific conveniences. To develop for all these channels, companies now are standardizing on a common interaction platform, as they customize the front-end experience for every form factor. This does not only simplify development as well as facilitates reuse, but enables new kinds of cross-channel interactions too. For example, a user could begin booking travel online, continue the reservation later on a mobile device and receive notifications of the flight on a smart watch. Numerous channels work together for a seamless experience.

2. From inflexible, difficult to customize apps to continuous adaptation and experimentation. It is not obvious all the time what users will and will not like. Furthermore, the answer is never final. User expectations and preferences in time change. Thus,mobile apps development should be viewed as an agile, continuous process without clear-cut boundaries between analysis, deployment and development. Setting a continuous experimentation cycle, adaptation and feedback is key. Nonetheless, adopting the framework for mobile is in particular challenging, as the updating process of the app, delivery to the app stores and enticing users to download the current version could be a long process. New technologies evolved to help with the challenges, including those supporting the incremental rollout of application features, gathering rich usage metrics and deciding to proceed with a rollout or else retract changes. Other technologies facilitate turning features off and on with a switch of a button or ‘feature flipping’, distributing various set of features for different user segments and updating app and content capabilities dynamically.

3. Predefined interaction patterns to customer lead engagement. Mobile applications used to be ‘me too’ items, which mimic the tried-and-true web interaction patterns with a bit of extra mobile flavor, like push notifications. Nevertheless, mobile enables an entirely different interaction style. Rather than an app dictating how and when a user should accomplish a task, it enables employees or customers to choose how and when to engage and could proactively guide users as they attempt to accomplish certain tasks as well. The application leverages the rich data world, on a mobile device and on the web, to understand the current context of a user and to anticipate what users would need next.

Mobile application development is moving towards two complementary directions. As the need for more omni-channel applications rises, technologies for deployment and scaling development have become more important, thus the growth of DevOps, continuous integration and micro-services. Users, in parallel naturally will gravitate to apps that are engaging and help them in accomplishing that they want to do. This means that apps would make better use of technologies and user context, which support adaptation, like feature flipping.

Supporting the trends means taking a data-driven approach to application development, continuous experimentation with new experiences and features, adjusting development priorities based on outcomes and measuring outcomes. These trends when combined, would usher in a next generation of applications. The explosive growth of the mobile app market is not going to a halt anytime soon. Regardless of the strong competition in the industry, developers apply new methods of monetization as well as creating more useful and interesting solutions for users anywhere in the world.


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