Why should a startup launch a mobile app first instead of establishing a website?

Not every business benefits from having an app but with the growing demand of smartphones, mobile apps turn out to be a smart move to your current customer retention strategy. Many surveys have revealed that people spend around 80% of their time using different smartphone apps. The staggering figure is more likely to increase in the future. Now being a businessperson building and maintaining apps may not be a part of your main focus. And thankfully, to develop a mobile app you don’t need to hire a professional as you will find numerous outsourcing options around who strive hard to provide great and easy user experience.

Why Your Startup Needs A Mobile App? – Now

Most of the small to medium scale business owners have this misconception that smartphone apps are meant for large scale entities or industries. Moreover, they often think that these Android and iOS apps are too expensive or too industry specific, which is absolutely incorrect. Any business can profit from a mobile app, do you know how?

Pleasing Your Customers- Mobile apps, be it android or iOS give businesses the opportunity to interact with their end-users in the real time with accurate information on the location and demographic through user profiles. Connecting with a reliable mobile application development company generally, succeeds in translating your engaging customer into a paying customer.

Direct Marketing Channel- Apart from 24*7 visibility, apps even act as a direct marketing channel that provides general info, prices, booking forms, search features, messenger’s, user accounts and so more.

Above all, being an entrepreneur your customers can receive special sales and promotional discounts at their fingertips. Whether you offer push notifications or have direct interaction reminding the end users regarding your latest products and services can create wonders for your business in no time.

Your Brand Name Impacts Everything- Instead of launching a website, a mobile app can greatly contribute in building you as a brand. It’s more like a blank billboard sign where you can create it in whatever way you prefer, stylish, informative, hip, functional, etc. But always remember to develop an app that is loved by your target audience as well as builds your brand gracefully.

It is truly said that the more often you get your customers involved with your app, the sooner they will be compelled to opt for your products and services.

Be An Exception- Establishing new e-commerce websites have become pretty common these days. Seeking help from a mobile app development company can take you a big leap ahead of your competitors. Have a forward-thinking approach and surprise your present and potential customers.

Cultivate Customer Loyalty- Last but certainly not the least, developing your very own mobile app cultivates customer’s loyalty. With so many options out there- roadside banners to billboards, flashing signs, newspaper ads, flyers, coupons, website banners, businesses tend to lose impact on their customers. Hence, developing a feature-rich mobile app is a great idea to make them loyal towards your product. After all, you are just a fingertip away at all times.


Top 6 Android Phones Recommendations For The Year 2017

Over a past few years, the world has been flooded with new releases/announcements of smartphone brands, be it Android or iphone. Each release of a phone feels like a single Mentos being dropped into a 2-litre coke ending up creating a new explosion of debate that who has the best phone, iOS or Android! Now before getting into the nitty-gritty of the topic, I would like to reveal that I am not an “Apple hater”. It’s just that I use the phone which fits my needs. Besides, I have several technology based reasons which prove that android phone is better than iphone.

Reason #1- Ample of choices

Android offers an endless range of choices for phones. I mean you can buy a phone whose main focus is the camera or do you want a phone that could easily withstand rough use or being dropped several times? And I think that’s the beauty of Android phones, you can get the one that fits you.

Reason #2- Customization

Another interesting reason for choosing an Android phone is its customization. Don’t like the standard Android keyboard? Well, you can download third-party keyboard app that easily replaces the stock one. In addition to this, you can download a new launcher especially when you don’t like the launcher that currently runs on your phone.

Reason #3- Other interesting features

Some of the other interesting features offered exclusively by an Android phone are:

  • Water and dust resistant
  • Wireless charging
  • IR (infrared) blaster to control devices
  • Ability to access all your files by using your phone as a mass storage device

Other than this, one key way that makes Android OS massively different from its Apple brand competition is the number of phones running out there in the market. 2017 is still young unveiling a fresh wave of handsets around the corner. Here I have rounded up the best Android handsets out there today, rating the phones on hardware performance, OS upgrade potential and, of course, how shiny and nice they are to have.

Here are they:

Samsung Galaxy S8 & S8+

Samsung has once again taken the top spot of the best android phone available in the world. A smartphone that’s great in design runs on a fast and up to date Exynos 8895 SoC, built on 10nm process. Although Samsung has touched up on the cameras but it looks quite similar to the previous versions. Some of Samsung Galaxy S8 specifications include: incredible design, amazing display, the new iris scanner allows you to unlock the phone with just your eyes.

  • Weight- 155g
  • Dimensions- 148.9 x 68.1 x 8mm
  • OS: Android 7
  • Screen size: 5.8-inch
  • Resolution: 1440 x 2960
  • CPU: Exynos 8895
  • RAM: 4GB
  • Storage: 64GB
  • Battery: 3000mAh
  • Rear camera: 12MP, Front camera: 8MP

Galaxy S8 is the best smartphone loaded with amazing Android apps to buy at the moment. Now unlike S8, S8+ is meant for big screen lovers with 6.2-inch QHD display and Samsung’s AMOLED panels look as good as ever.

One plus 3T

One plus 3T is pretty in vogue these days. The smartphone turns out to be an all-rounder and offers best performance-to-price ratio among the latest Android phones. For the very first time, one plus has made an all-metal smartphone, and while the phone is reminiscent of the HTC One M9, it is still a good design. Powered by Qualcomm Snapdragon 821 SoC, the device has 6 GB of RAM and can go on for a whole day on a single charge. Other specifications include:

  • Weight: 158g
  • Dimensions: 152.7 x 74.7 x 7.4 mm
  • OS: Android Marshmallow
  • Screen size: 5.5-inch
  • Resolution: 1080 x 1920
  • CPU: Snapdragon 821
  • RAM: 6GB
  • Storage: 64GB/128GB
  • Battery: 3400mAh
  • Rear camera: 16MP, Front Camera: 16MP

The good news is that low-cost flagship smartphones are getting better and better. And if you are very desperate of buying a high-end Android phone, One plus 3T is definitely worth considering.

Moto Z:

One of the most innovative smartphones for the year 2016, Moto Z continues to maintain its position as the most innovative smartphone. Moto Z is actually a fast and smooth smartphone, with an understated, but the excellent camera. Besides, you’ll be able to switch out elements for future accessories. It may be the world’s thinnest phone but looks great in your hand. Key features include:

  • Weight: 136g
  • Dimensions: 153.3 x 75.3 x 5.2 mm
  • OS: Android Marshmallow
  • Screen size: 5.5-inch
  • Resolution: 1440 x 2560
  • CPU: Snapdragon 820
  • RAM: 4GB
  • Storage: 32/64GB
  • Battery: 2600mAh
  • Rear camera: 13MP, Front camera: 5MP

Moto Z is quite modular like LG G5 but its far better with mobile apps and extra-add-ons and carries a much easier use Snap-On design.

Google Pixel & Pixel XL:

We all know how Google has taken the search engine giant long enough but do you know that Google has finally launched a phone? Pixel and Pixel XL both can offer an ultimate Android experience without a complicated bunch of features. The smartphone takes the latest version of Google software ‘Android 7.1 Nougat’ in its natural form. The main reason you’d buy this phone is for the camera though. Other interesting features include:

  • Weight: 143g
  • Dimensions: 143.8 x 69.5 x 8.5mm
  • OS: Android 7.1
  • Screen size: 5-inch
  • Resolution: 1080 x 1920
  • CPU: Snapdragon 821
  • RAM: 4GB
  • Storage: 32/128GB
  • Battery: 2770mAh
  • Rear camera: 12MP, Front camera: 8MP

If you are looking for a phone that offers smooth performance, bright, colorful HD display, better battery life, look no further than Google pixel and pixel XL.

So this is it for now! Keep watching the space to know more about android application development in India.

Google Lens Transforms Your Phone Into A Super-Intelligent Camera

Successful ventures always ask for evolution and adaptation. Google is one of the leading tech companies that has delved into versatile technology trends such as Internet of Things (IoT), Virtual Reality, Artificial Intelligence and so more. Apart from this, the company has invested in many other channels and paradigms of the tech-world viz such as:

  • Making gadgets and software
  • Designing classroom training tools
  • Designing a virtual assistant
  • Creating products to solve social issues using technology

Presenting To You …..Google Lens!

At Google’s I/O developer conference 2017, CEO Sundar Pichai announced the release of a new technology called Google Lens. The basic concept of the product is to leverage Google’s computer vision and AI technology which could give our smartphone cameras even more power. The vision-based computing capabilities allow a smartphone to understand what’s going on in a phone, video or live feed. For instance, if you point your phone at a flower, Google lens will tell you which type of flower it is or aim the camera at a restaurant sign just to see its reviews popping up.


Another interesting feature available in Google lens is the ability to point at a router’s setting sticker and have it automatically connected to the network using Optical Character Recognition. Combined with assistant, Google lens also allows users to point their phone at a sign for a concert and automatically add that event to the calendar. Moreover, it can even purchase tickets right then and there.

Not so long ago, the company had launched Word lens to detect and translate text in any foreign language from a picture captured by your smartphone’s camera. Another app named Goggles could pull up any information on the painting, bar-coded image or a landmark captured in a frame. Lens will no longer be a standalone mobile app to accommodate for functional versatility.

AI And Big Data Weaved Into The Conventional Search Feature

Google has encouraged rethinking all its products with a renewed focus on machine learning (ML) and artificial intelligence (AI) technology. The CEO of the company said “All of Google was built because we started understanding text and web pages. So the fact that computers can understand images and videos have profound implications for our core mission.” And Google lens is an attempt to combines the best of both device-centric worlds.

The company simultaneously started its mission while establishing data centers all across the world with a huge network of computers set in place. These machines were fed with valuable pieces of personal information for around 2 decades. It may quite interest you to know that AI-first data centers were the foundations of building an app deep-rooted in Big Data in order to create a smart world.

The massive reserves of visual information and Google’s growing cloud AI infrastructure helps the lens to not only procure information but also understand the context, figure the location out, predict user’s next set of actions and so more.

Is Google Lens A Smart Software Or Beyond?

AI and Big Data aren’t just the two buzzwords that lens can relate to. While showcasing the mesmerizing mobile app, the company also hinted at the future of smart-sensing and data-aggregation. By combining all the general-purpose sensors into one super-sensor- the smartphone camera is about to bring a “trillion-sensor world” revolution.

In addition to this, Google attempts to shift the world’s focus from being device-centric to AI centric. This move has resulted in bringing the higher success rate that the company can boost of, as compared to its competitors. For example, Samsung with its Bixby Vision on the Galaxy S8 has ventured into similar space by creating a vision-based version of the digital assistant. Facebook had announced an augmented-reality (AR) platform for its developers to experiment with photo and video filters, games and art projects.

Lastly, The Company didn’t announce when Google Lens would be available, only saying that it’s arriving “soon.”

Google Assistant v/s Siri – Here is the clear winner

Apple and Android users have always argued about which phone is better, now they can debate which digital assistant is better. One of the major highlights of the Google I/O conference 2017 was the launch of its version of Siri named Google assistant, on the iphone. For those don’t know, Siri is Apple’s own entrenched AI assistant. Long ago, using voice commands seemed to be like science fiction but today people are expecting their phones to provide such assistance.

But the question is which one is better?

Google Assistant


Siri first came to iphone in the year 2011 with iphone 4S. Over the recent years, the mobile app has gained so much popularity that is now available with several Apple products such as iPad, AppleTV, Mac computers and much more.

Siri is mostly used to :

  • Control Apple Music
  • Open mobile apps
  • Set a timer
  • Check your mail
  • Get directions
  • Add an appointment to your calendar
  • Send a text message
  • Start a video call
  • Check your calendar for next appointment
  • Search the internet
  • Set a reminder
  • Find photos
  • Get scores from sporting events
  • Tell a joke
  • Check the weather

Ask Siri to :

  • Make reservations at a restaurant using Open Table
  • Get a ride with Uber
  • Send tweets using Twitter
  • Discover the best local places on Yelp
  • Start a run with Nike Run Club
  • Make a call on mobile apps such as Skype or Whats App
  • Post to Facebook
  • Says what song is played using Shazam

In addition to all this, Most of the mobile apps development companies recommend using Siri as it can now be used with apps from companies other than Apple.

Google Assistant

Google Assistant is a new digital assistant recently arrived on Pixel and Pixel XL phones and Google home smart speaker. It may quite interest you to know that the mobile application works with other Google services such as Gmail, Google flights, Google photos and Google Maps.

Google Assistant can be used for various purposes like:

  • Get a daily briefing of news
  • Find out your travel schedule
  • Set reminders
  • Send videos to your chromecast streaming TV device
  • Get weather
  • Find out the travel time to work
  • Check your calendar
  • Find photos on google photos
  • Ask google assistant what it can do

So, which assistant is better?

Both Siri and Google assistant can be very useful in several situations. But their usefulness mostly depends on how much you are using their compatible products. Apart from this, Google has been doing AI for much long and has the potential to pull a bunch of tricks that Siri can only dream of.

Some of the best Google assistant features that Siri can’t match include:

#1 Written conversations

A user can type questions to Google assistant. A genuine game-changing feature that lets you use all the smarts of Google without needing to say actual words in public and have everyone around you judging your movie choice. With Google assistant, written queries get treated exactly the same as spoken things; which means you can write in natural speech, i.e. set an alarm for 7 or whats the weather like today, etc.

#2 Contextual answers

Another interesting feature offered by the mobile app is that it simply reminders what you are talking about. For instance, you can ask “who directed Batman begins” and follow up by saying “show me the pictures of him”. It will bring up images of Christopher Nolan. Google assistant goes a long way to act like a real person, and not some kind of information-fetching bot or an enhanced version of Google.

Moreover, Google will even suggest a lot of these follow-up features to you which are easier to access.

#3 Flight status

A user can ask Google “What’s the status of flight Delta 361 to Atlanta?” the info will be given directly within the application without kicking you out to a web page. Siri is not even close to this. In fact, Google itself cannot give you a precise flight status, it still gives useful info.

#4 Bots

Google has opened up the assistant’s natural-language processing to several third-party companies. Let’s take an example of Genius, the music recognition, and recommendation database. Ask the assistant “I would like to talk to genius” and you get a new conversation specifically with the genius bot. One can type in a couple of lyrics and the mobile app reveals which song you are listening to.

#5 Shopping list

Well, both Google assistant and Siri do have a shopping list feature. But Google is much faster and slicker in terms of use. Moreover, it can be managed from multiple devices.

The assistant does not keep the shopping list as another list. Which means, when the user browses to the list in the home app he will find the option to shop your list using Google Express. One can view the list or simply browse the item options, check out all without leaving the app, etc.

Getting your way into easy and effective iPhone apps development processes

With the growing popularity of iPhone usage, iPhone app development services are widespread. Developing apps for iOS has become a very lucrative endeavor all over the world, and in UK in particular, there are hundreds of thousands of mobile app developers building various apps for the iPhone to meet the evolving and varying user requirements.


Start developing iOS apps is a perfect starting point to learn to build applications that run on both the iPad and iPhone. Going through the concepts in iOS application development, a developer could have a deeper understanding of Swift and be familiar with the numerous Xcode features as well as the IDE or Integrated Development Environment of Apple.

The different phases in custom iPhone application development

1. Discovery Phase. Before any production work could start, a discovery phase is an integral first step. By information gathering and nailing down any objectives, one will have a clear idea of what issues to solve with the project before firming up the concept. Also, this is a time to check out what else is in the market, identify the audience and pull together any market research.

2. Concept Phase. After doing research, the concept phase follows with the value propositions and objectives laid out. This is the time to lay vital groundwork for the application. With the help of a product manager, this is the time to truly refine the idea, have a developer weigh in on the functionality of the app early on, write up a certain document and technical spec document.

3. Wireframe Phase. When the tech specification document is written, translating all features of the application into specifications, it’s time to build wireframes, which act as a user experience roadmap. It is demonstrating what the users’ options would be and information architecture blueprint, laying out what parts of the website would have what content. A good wireframe relies on excellent UX and user interface or UI design as well.

4. Design Phase. Consider several angles, such as building an appealing visual design, intuitive User Interface and an engaging UX. Effective designing means creating the feel and look of every screen of the application, with all the icons, graphics, custom animations and more that would define the app for sure. Any graphics made would be imported into the Xcode development environment.

5. Goals phase. Build design mockups and prototypes. Establish the design system for the app, style guide and patterns used in the app. The phase is collaborative with the development stage and thus expect some back and forth between developer and designer.

6.Software architecture planning. Scalability is one of the most integral things for a mobile app. It should be written to support growth from the start. Architecting an application during this phase is crucial and can prevent having to completely rewrite it when it has to grow.

7. Front-end and back-end coding and integration phases. The most complex phase with a lot of iterations, with constant feedback loop between the designer and the developer along the way. On the front end, decisions should be made on how the app’s functionalities come to life with code. This includes programming languages such as Objective-C, Swift, and more.

8.Testing Phase. Thorough quality assurance testing is paramount. Since the submission and approval process of Apple is notoriously harder than Google’s, this phase could be crucial. Go through all the way of the app on a device or Xcode simulator screen by screen, to make certain that there are no bugs and everything smoothly works. Debugging could be done correctly in Xcode. Cover all bases when testing and test across various devices, such as the iPhone, iPad, iWatch and iTouch, since things such as screen resolution, battery life, processors and memory would be different and could affect how the application runs.

9. Submitting the application for review. The process of submission typically involves some fixes and re-submissions. Getting the application live in the App Store takes a few steps, which include code configuration, building a profile, and building listing and submitting it via Xcode for certification.

Keep in mind that developing an iPhone application is an ongoing process and that in reality they are never really finished, even if you are not adding new features later on. Always, there is a degree of maintenance, fixing bugs and updates, which make developing an app a breathing, living project. Apple’s image of quality that takes in 90 percent of the total money spent on mobile applications. Users of Apple are more than willing to spend money on iPhone applications. Apple is popular of its high quality products, both software and hardware. Even the retail stores are the apex of customer satisfaction and service. It has created the premium brand and thus the iOS application development is no exception. When someone downloads the iOS application, they expect it to be a fantastic software that works flawlessly with their device.

Know about iPhone applications development and Android apps development

These days, the trend continues to be iPhone applications development and Android apps development. This could also be considered as cross platform mobile apps development.


When it comes to smart phones, one war is constantly being waged. iPhone versus Android. While people may think this war is limited to Amazons and Best buys, startups always are debating the merits of each in terms of application development. The lifecycle of an average device stays approximately twelve to eighteen months. In the first three to six months, users have downloaded most apps. In the following six months however are marked by a slow decline in interest to mobile applications. When choosing between iPhone and Android, there are three things to consider. These include the target audience, the project budget and the ideal app benefits.


In general, preferences and behavioral features of the target audience appear to be a major factor to take into account when choosing the best mobile application development platform. After all, both young and old people are determined to never like a similar thing. Always, it is important to consider the budget when committing to a specific platform. If the budget is limited, it is not wise to engage into much longer-lasting and diversified Android application process. In this regard, iOS app development language could help here due to the pre-crafted interfaces as well as a thin array of devices to run on. Keep in mind that before there was Android and there was the Android app development software and the Play Store, there was the App Store and iOS. It really was the iPhone that kicked off the mobile application trend. Thus, in a lot of ways, we have to thank Apple for the opportunity. Yet, the question is which the best is for a new developer?

On the case of iPhone development, apps will be created using Xcode IDE with the iOS SDK. Xcode supports numerous programming languages. However, the one that most new developers opt is Swift. This is because Swift was created particularly by Apple for OS X an iOS. It’s based on Objective-C but apparently is less prone to errors and is more concise. Using Xcode means things could be more simplified. Swift works with Cocoa Touch, an API for creating iOS UI. This means understanding not just Swift but Cocoa Touch and the iOS SDK as well. Another barrier is the fact that Xcode only runs on Mac. This increases the initial investment significantly. When it comes to Android development, things actually are not that different. Again, one needs an IDE which is probably going to be the Android Studio. This means programming in Java and using the Android SDK simultaneously. For a beginner, neither is an appealing prospect.

The same as Android, iOS too have seen a recent shift away from skeumorphic shadows and into flatter designs. Nonetheless Android is more precise and much clearer in the way it wants users to go about adopting the language. While iOS design is defined less clearly, generally it involves using a negative space, huge images, transitions and many translucent elements. In general, iOS also is a little flatter and this could be seen in various ways that the two platforms use cards, for instance. When it comes to navigation, the most obvious difference is that the iPhone lacks a back button and thus has to include them in the UI. Including a back button in Android in general is considered a no-no. Without doubt, Google has provided some truly clear guidelines for developers in terms of design. For the most part this results in some rather intuitive as well as pretty user interfaces. There is more documentation and guidance for Material Design and thus in this case Android comes out on top. That being stated, the clear guidelines also mean that developers of Android apps have to work a little harder to keep up.

When it comes to the comparison of the Android and iOS hardware from a developer’s point of view, one word immediately comes to mind and that is fragmentation. Sadly, developing for a single Android device means developing for numerous Android devices. Meaning that various screen sizes, different aspect ratios and DPIs. Beyond that, one also have fragmentation when it comes to Android versions that people are running. Based on Open Signal, 5.6 percent of users still were on Gingerbread in 2015. This becomes a concern for developers. This means not only coming up with designs that are flawlessly responsive but also means thinking hard on whether to add a new feature which prevents a huge portion of the market from running the applications. Nevertheless, there are also advantages to the fragmentation. This situation ultimately is born out of Android’s open nature, meaning there is much broader range of hardware that is capable of running the OS, including wearables, media streaming devices, TVs and in-car systems as well. Although the open nature of Android is to be encouraged, still ,the fragmentations ultimately makes life harder for developer. While iPhones gradually are getting more diverse, the situation still is considerably easier, saving developers’ time as well as bad reviews and boosts revenues ultimately.

Ultimately, the choice between iPhone and Android development comes to down to one’s preferences and goals, whether it is for business startups or for developers, particularly the first-time developers.

Mobile application development is a community with room for everybody

Mobile app development continues to evolve over the years. At the start, mobile application construction usually started with end users sketching data flow diagrams, interface and designs, showing a picture to a highly skilled and trained developer. After a long process of planning, coding, testing, production and prototyping, the application becomes ready in months and even a year.


Mobile app development services abound, and has evolved through the years as the need changes. Today’s zero-code development, wherein applications are created from menus of already-built features and then deployed via the Google Play, App Store or cloud only takes hours or days. Some people consider the transition to zero-code as a leap from IT emphasis to field application development. It is all about moving forward, without retreat. Can zero-code completely replace low and open code? The answer is easy, no. This is because mobile app development is not just driven by end users. It is also driven by technical evolution of the exploited capabilities by developers, new operating systems, better sensors, new devices, accelerometers, more accurate data location, gyroscopes as well as other tools to make collection of data more accurate and easier and products much plentiful for decision makers.

Mobile application development also should be guided by the best practices of an organization, including proprietary processes, security protocols, sensitive workflow as well as data relationships. This has become a bigger point of emphasis as building mobile applications has become easier with zero code. Professional developers have to adapt all the capabilities to an organization’s requirements at each step, integrating new technology to upgraded and existing ones. Technical evolution means a process of development without end and which is on constant pressure from a field force that is growing in capability and savvy. Furthermore, it means constant vigilance by the Information Technology departments.

It is predicted that the market demand for mobile applications will grow five times faster compared to the ability of IT to meet the demand. Backlogs that once were three months long are already stretching to a year and even more. In January of this year, a mobile app developer topped the list of best jobs for 2017 in CNN. Part of the reason for the listing was quickly advancing pay for skills that are difficult to find. Zero-code platforms, like TerraGo Magic stepped in to help low-code professional developers handle the IT backlog ostensibly from two varying directions with a more software-savvy field force as well as an application development force to make tools that require the work wherein the professional is trained and educated.

In performing their tasks, mobile app developers have to acknowledge as well as comprehend zero-code capability and work it to the process of the development or adding on new tech as well as business needs to mobile applications. Developers of zero-code platform must understand the jobs of professionals by adding a plug-in capability to their systems for accommodating the capabilities and mission of professional developers. Zero-code organizations marketed their products through claiming that IT departments do not have to reinvent the wheel each time they believe that a new mobile application feature is required. The advocates of the zero-code are correct, but marrying its efforts and low-code or hand coding acknowledges that at times, those wheels require new tires.

The growth of the zero-code platforms factor is that entry to mobile app development could be fast and a top-down trip for third parties who take advantage of published applications. The entry into mobility capability in data collection to this point has been bottom-up, starting from the ‘picture’ of the end user and following the path of traditional development or its most fast, low-code processes. The power lies in the community of both. Tools for low-code could make developers thirty percent more productive, but does not solve the enterprise challenge of requiring 500 percent more development resources. Zero-code means that developers create self-describing components, which end users could use for building applications. This is Holy Grail and is not a developer productivity tool. It is an enterprise productivity strategy and only made possible by building zero-code community for end users and developers alike.

Each and every new technology development brings new career opportunities and the mobile apps field is no exception. If anything, it’s one that grows at an exponential rate every single day, literally with thousands of new mobile applications being made in such a period of time. Two other factors work in favor of one who wants to make a career out of designing mobile applications. That is why mobile app development is considered as a community with a room for each and every one.

Mobile phones have become a hugely popular way to surf the web and the mobile app development business is expanding. All the figures speak for themselves. Mobile application developers could work in all kinds of companies, whatever the services and products they offer. These organizations are busy looking for workers who could develop mobile applications for them, much as they were busy looking to establish their presence on the web, particularly on social networking websites.

Top 20 KPI’s to measure mobile app engagement

With mobile apps becoming a part of millions of smartphone and tablet user’s life, a large opportunity is seen for businesses to engage their customers and drive more revenue, be it via in-app purchases or mobile app ad revenue. After creating a mobile app that works much better than you thought it would. It’s time to hope for your audience to like the app as much as you do at least enough that it could generate some revenue for your business.

Now figuring out the value of your mobile apps and assessing its performance starts with having a better understanding of KPI’s, i.e. Key Performance Indicators and app metrics.

The following post incorporates some of the crucial KPI’s and metrics that can determine the success or failure of the developed app. Regular reporting and analysis of the app will not only place a value but even attract more and more buyers and shareholders.


General Mobile App KPI’s To Consider

Nearly every developer working in the mobile apps development or marketing realm should follow the below-mentioned pointers for best possible outcomes.


How many times is the app being downloaded to a device? Perhaps this is the simplest and most obvious way to track the app’s popularity among users. Mobile downloads KPI is the foundation and some of the rest like the option to upgrades are built upon. Apart from tracking the number of upgrades, one should also consider how long does it take for a user to upgrade their existing mobile apps.


Keywords or common phrases that caused the end user to discover and download the app is as important as tracking mobile downloads and upgrades. Most of the mobile application developers recommend tracking the user path from the initial keyword search to the end purchase. This allows you to see which keyword generates revenue and other positive behaviors among the end users.


As the name implies, the number of users return after certain time being. The increase in the number of retained users is a pure indication that you have succeeded in creating a valuable IOS orAndroid app as people are using on the consistent basis. The higher retention rate, the more earnings offered by the app.

Retention Rate = ((CE – CN) / CS)) X 100
CE- Number of customers at end of period
CN- Number of new customers acquired during the period
CS- Number of customers at the start of the Period


The number of active users especially those who are using the mobile app on the daily basis. Calculate the average of DAU’s over the course of a month or year and determine the valuation or project future growth.


There are numerous ways through which one can define brand awareness. One of them is how many times you see your brand appearing in the search engine or various other social networks or calculating the reach. It’s like the more users are aware of your brand, the better.


This one is pretty obvious, isn’t it? How many times your android app is recommended or shared on social media? The higher the number, the better outcome. Meanwhile, also look around when and where the app is being shared. This is very important for mobile apps with any social media functionality or integration.


The Lifetime value is determined by the amount of revenue generated for your android or iOS app so far. Moreover, calculating the average revenue per user is a great way to determine the overall value of the app.


This KPI indicates lifetime value of a customer based the net profit generated over time. The calculation is done on the basis of spending in and out the app in proportion to the cost required for their acquisition.

Additional tip: Most of the mobile app development companies believe in the fact that a high average CLV is a tremendous asset for a mobile app. And successful apps tend to have excellent CLV.


ECPM is achieved by calculating the actual cost per 1000 impressions or actions. Starting from organic to paid marketing efforts, time spent and all other expenses are included in determining the future of the mobile app.


Simple the rate of conversion via paid advertising, i.e. PPC advertising, display ads, social media ads (e.g.- promoted tweets or boosted Facebook posts) sponsored posts, reviews or any other method of marketing the android or iphone app.


ROI is generally calculated by dividing the number of gains in customers or revenue that you generated by how much you spent on marketing, including time spent or any expenses incurred. Checkout the Return on Investment formula given below:-

Gain from Investment – Cost of Investment) / Cost of Investment


This KPI is pretty simple. It means the amount of time taken by an app to load from initial tap to being ready to use. Load time is even calculated on in-app screens and how long it takes the user to transition from one screen or activity to another.

Most of the mobile apps developers believe that lower the load time, the faster the app and ends up offering more desirable of a user experience.

#13 OS

Now this KPI is pretty overwhelming for both android and IOS users as well as developers. It is very important for the mobile app to work well on both the platforms.

In case, if there is a crash or high uninstall rate for either one then this is the time to consider and understand where things are going wrong and find an appropriate solution regarding the same.


Screen dimensions are always related to the devices being used to access mobile app, be it android or IOS. The KPI needs to be considered when making updates or future versions of the existing app.


The time interval between your API proxies being called or triggered and their response or load time. The KPI is directly related to load time and corresponding user behaviors.


This means viral popularity or word of mouth of the mobile application. Virality is mostly measured in different ways but the most common method of calculating the K factor is by multiplying the number of mentions, be it paid or organic. See the image below



The range and type of channels used by the user to access the app. Here the app developers aim for a variety of sources along with examining the type of source including target demographics.


The geographic location of your users definitely affects in-app purchases and ad revenue, hence it is very important to track. Besides, you can even decide your future marketing campaign by knowing the location to target.


The more below mentioned and maximum reviews, the better. Also, a mobile app developer needs to pay a close attention to the total number of reviews since it shows how the user is passionate and engaged in the mobile app.


Monitoring your rankings over time and studying how they affect your app’s performance is essential; and in general, the better your ranking the better your performance.

Rounding off

It’s but obvious that not all KPI’s are created equally when measuring an app’s success or failure in particular. So there are lots of Key Performance Indicators that needs to be considered by a mobile app developer at various stages of the mobile application development  procedure.

The new iPhone 8 design could be the best look at Apple’s intriguing design


Apple has just recently released iPhone 7 a few months ago. However, many eyes are already turning to the model next year, which is the new iPhone 8, expected to be the biggest launch of Apple in years. In the talks regarding hardware and features that Apple is looking to put into the presumptively titled iPhone 8 this years, the implicit question has been what it will look like. As much of the advanced hardware ideas are taken away leak by leak, the expected technology to ship inside the iPhone 2017’s flagship smartphone has turned out to be more pedestrian and in parallel with the recent trends from manufacturers of Android.

apple iphone 8

Setting new display technologies aside, it’s hugely believed that iPhone 8 would also feature enhanced camera technology, facial recognition functionality, improved internals and many more. The iPhone 8 release date is not fixed yet, but followers of iPhone devices are already anticipating and getting excited about the brand new features of the new release. It is also reported that augmented reality or AR could very well be one of the defining features of the new device. Apple is said to have gathered an awesome diverse and strong team with expertise across all aspects of the augmented reality user experience. Furthermore, Apple eventually may complement iPhone 8 with a pair of AR-based eyeglasses, which echo several previous rumors over the past few months.

Apple also has recruited people who have expertise in everything, from 3D video production to wearable hardware. Among the experts are Cody White, the former lead engineer of Lumberyard VR platform of Amazon, Duncan McRoberts, the former director of Meta software development, Avi Bar-Zeev who worked on the Google Earth and HoloLens and Yury Petrove, a former Oculus researcher. Apple has rounded out the team with camera, iPhone and optical lens engineers. There are people who are experienced in sourcing the raw materials for glasses. Also, the company has mined the movie industry’s 3D animation ranks. As to how an iPhone with augmented reality could benefit end users, some speculated that iPhone 8, along with the upcoming iOS 11 of Apple would allow users to point their camera at an object or thing and learn information about it. Some also believe that the new release could use AR to boost the platform’s gaming experience.

Rumors have suspected that the Apple’s new iPhone release date will not be out on time for the normal release date in September. Nevertheless, a research note from analysts of Barclay obtained by MacRumors stated that the highly-anticipated smart phone would have a September release date but in limited quantities. The new iPhone 8 is a 5.8-inch device, rumored to be called iPhone Pro, iPhone Edition or iPhone X is expected to be announced together with the iPhone 7 and iPhone 7’s Plus in fall. Nonetheless, most iPhone 8 units may not be available until after the fourth quarter of this year. Meaning, that people would be scrambling to have an iPhone 8, honoring the tenth anniversary of the smart phone. Shipping estimates could fall back by a few weeks, just minutes after pre-orders start to kick off.

In general, suppliers are positive about the upcoming launch of the iPhone 8 as new features drive a more complex manufacturing process as well as higher ASPs. Analysts reiterated previous rumors regarding iPhone 8, which feature a Touch ID embedded on the display, claiming that the extra space can be used for virtual buttons. It is also believed that the smart phone would have wireless charging, yet the accessories would be separately sold. The iPhone 8’s stacked logic board design enables more space for a larger battery and other components. iPhone 8 is being fabled as a major upgrade, following same design of chassis for the iPhone. One of the iPhone 7 features flagship features was the addition of waterproofing. Along with a glass chassis redesign and the bezel-less screen, the new iPhone would also best the iPhone 7 with much higher resistance to dust and water. Analysts predict that the new iPhone release would outsell the previous iPhone 6 since there is a bigger based of iPhone users who are waiting now more than ever to upgrade.

Points to take into account when looking for a mobile apps development company

Nowadays, finding a mobile app developer is not tough. It’s finding the right one that could be tricky however. There is a huge range of mobile application development services currently that it could be overwhelming to choose the one that suits the business requirements and needs. There will always be a time when a business has reached the point wherein a mobile solution could take it to the next level, and looking towards the possibilities that a thoroughly functional mobile application could afford the business. The business could either be a start-up, small or huge enterprise, but the target is the same, which is a product that functions to develop the business.

mobile apps development


Proper mobile apps development is complicated and it needs a full-fledged team of experts. In this day and age, often, it is a better choice to look for an established company to do the development, instead of going through the effort of looking for the right persons for an in-house team, particularly when looking for the first application. A company, in contrast to various freelancers, has already established processes for efficient team work and could provide a wider range of services as well as support.

With thousands of mobile app developers today, some of the best choices still are mobile apps development companies in India. India remains the outsourcing hub in the world and has hundreds of thousands of professionals who are experts in their field. Furthermore, to make the most of the process of engaging a service company, the following are some things to consider to make the right decision.

1. Find a developer interested in the business and not just the development. A good mobile development service provider must be able not just to guide through the development process, but provide a creative input that’s based on their experience with similar applications as well. The good developers know what works and what does not work on the application store since they have worked with a lot of clients.

2. Check out client references. Find developers who would readily extend their client contact information. This enables one to get real feedback on the firm.

3. Portfolio assessment. A good developer should also have excellent UI/UX skills. When checking out their portfolio, be on the lookout for beautiful applications that have excellent user interfaces. Keep in mind that sixty percent of the app is about how a user interacts with it.

4. Do not allow the price to drive you. Never, ever choose a development partner based on the price quote. A business requires a great product and not the cheapest product. Every entrepreneur or startup has a budget. Often however, the lowest cost choice could turn out to be more costly later on, if for instance, it is necessary to redo the application with another developer since it did not turn out as what is expected.

5. Choose a service provider you can create a relationship with. Mobile application development is not a one-time project. Applications must go through a lot of evolutions and cycles based on constant feedback from the user. Choose a developer who would stick with the company through the product’s lifecycle and not abandon ship as soon as the initial development is accomplished and the application is hosted.

6. Make design a top priority. How an application or website looks is as important as how it works. Move a step further and find partners who could add value to the usability aspect of the mobile app or site that would define how users interact with the product.

7. Think the entire package and not just the coding. Building an application does not only mean coding, it also means creating a design that’s functional and considering the user experience. Avoid an independent developer, unless one already has access to a team who would perform the rest of the functionalities, including usability, design and testing.

8. Know the requirements of the application. This may be obvious, but you would be surprised how a lot of people come to an application company with only a faint idea of what they want. Before going to an application company with a proposal, make sure to have a clear idea of the goals of the application, the necessary features and functions, how the app fits into the business model and how it would interact with other software.

The best mobile apps development company is one that ensures that clients are aware of the progress every step of the way because it communicates the project burn down with them. This way, clients would know exactly where the project is at the moment. This also helps determine if the project takes longer than expected initially and they know weeks and even months ahead instead of two days before deadline.